About

Axxiom Franchise Advisors

Welcome to Axxiom Franchise Advisors. We can help you explore the best type of franchise business to fit your specific skills, talents, lifestyle, investment, and experience through our efficient interview process. The Advisor will then introduce you to franchises that meet your specific goals and requirements; saving you precious time and investment capital. We find, vet, and introduce you to quality franchises that you may have never considered or to franchise companies that you may never discover on your own.

The Axxiom Advisor will educate you with a basic understanding of franchising explaining the advantages and disadvantages of owning a franchise and offer an objective and unbiased point of view. We will explain some popular misconceptions in franchising that will help you to make a better informed and empowered business decision. The Axxiom Advisor will discuss all your business ownership options and help you decide if franchise ownership is best suited for you.

As our client we will tell you what to expect and anticipate in owning a franchise before you invest. The Axxiom Advisor will help you throughout your investigation and due diligence process, so that you will be able to get the information you need to make an informed decision. We will explain to you the differences in franchise companies to help you avoid franchises that do not meet your requirements, mitigating your risks. Most importantly, the Axxiom Advisor will help to simplify this process reducing stress and frustration.

With over 50 combined years of professional franchise experience we are dedicated to serving our clients through our commitment to preparing you for this most important life changing event with education, industry consulting, and personal coaching. Call us now for your no-cost evaluation to becoming a successful franchise owner!

OUR ADVISORS

Bill King

Bill King

Advisor

Contact Information:
Bill King
bking@4axxiom.com
Phone: 770-552-8804
Mobile: 770-843-9950

“You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose. You’re on your own.
And you know what you know. You are the guy who’ll decide where to go.” Dr. Seuss quote

I was born and raised in the industrial city of Cleveland smack in the heart of the Rustbelt and began my corporate career as a mail order clerk for an apparel manufacturer. 

 
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Over the next 23 years I had a wonderful and wild ride and ended this chapter in my life as the CEO of one of the largest tailored clothing firms in America.

At this point in my professional life I went “over the wall” and became a corporate refugee (my typical client) and began a new journey as an entrepreneur.

Everything has both a beginning and an end and I was well on my way to experience numerous and interesting new challenges for the next eight years, not the least of which included becoming an investor and principal of another apparel company, an industry consultant, a telecom business owner, a real estate agent and for sure, the most interesting, becoming a team member by one of Forbes’s wealthiest men for a commercial real estate development project powered totally by renewable energy.

My quest at that moment in time was to take control of my life and buy, build or create a business. I can’t remember becoming more excited to discover the role of a professional franchise consultant and it seemed to be a perfect fit for my background. With “Ignorance on Fire” I became President and founder of Franchise Career Consultants, Inc., as a licensed affiliate of one of the nation’s largest franchise consulting organizations. I also became for this organization a franchise consultant trainer providing professional training and instruction to new consultants and preparing them to become successful franchise advisors. I also acquired the experience of owning several master franchises in the senior care category of franchising and can speak on a practical level of “a day in the life of a franchise owner.”

Shortly thereafter Axxiom Franchise Advisors, LLC was launched in January 2007, as a national franchise consulting business with over 20 consultants headquartered in Atlanta and an office in Sacramento. Axxiom’s Advisors have helped many entrepreneurs discover the benefits of business ownership among the vast number of investment quality franchise systems meeting their client’s lifestyle, professional and financial goals.

In 2016 Axxiom Franchise Advisors merged with the International Franchise Professionals Group (IFPG.org). I am a current contributing advisor member holding the certification of Certified Franchise Consultant and a host of the IFPG’s Impact Sessions, a consultant educational and training series. I also hold memberships with the Perimeter Insiders Networking Group, as well as well as a member of the Atlanta Mastermind Forum. In 2013 I was fortunate enough to be named Ambassador of the Year by the Atlanta Chamber of Commerce. More information on me can be viewed on my LinkedIn profile at http://www.linkedin.com/in/bkingaxxiom.

Call me to help you discover the benefits of franchise ownership, taking control of your destiny, and experiencing the liberating emotion and pride you will feel as a franchise owner. Let me help you as I have done with hundreds of clients just like you (and me!). My service in invaluable, yet you never incur a personal investment to engage me as your consultant, coach, and advisor.

I reside in Marietta, GA with my most patient wife Peggy. Father to four grown children and grandfather to eight grandchildren.

“Make the best investment in your life….invest in yourself”.

Testimonials

“It is a pleasure to recommend and tell you of the many superior qualities of Bill King. He is the consummate professional, absolutely brilliant at assessing issues and finding strategic solutions for almost any challenging opportunities. Whoever the client he is involved with he brings insight, perspective, and value in a collaborative effort making him an invaluable franchise consultant. I am particularly proud to recommend Bill to my friends and associates.” – J. Rodriquez

“Over the years, I’ve had the great opportunity to work with many of the most respected and admired professional experts in both the business and franchising world.

Bill reflects the best attributes found in the business and franchise communities. His expertise has garnered him the admiration and respect of his colleagues and peers. Without hesitation, I would recommend Bill to anyone needing his services and that of a true professional and expert… such choice will be one of the best decisions you’ll ever make.” – J. Carnell

I have known Bill for over 10 years, and I can honestly say that I have learned as much about business and about life from him as anyone I’ve ever met. Bill has enjoyed a spectacular career across multiple industries, and he is truly in the perfect role as a trusted franchise advisor to leverage the many lessons he has learned over the years. He is a consummate professional with a very deep network of people who have enjoyed his humor and profited from his wisdom. I have referred many friends who are considering business ownership opportunities to Bill, and they are always impressed by his commitment to results and his client focus. If you are considering franchise ownership opportunities, you should speak to Bill. – T. Ponder

Bill King is one of the finest individuals I’ve met. Not only is he good at what he does, he has impeccable integrity and a true dedication to the well-being of his clients and associates. You can be assured that any dealings with Bill will be met with his honest commitment to your success.  L. Blackstone

Bill is an outstanding executive. His past global, corporate and entrepreneurial experience has proven invaluable for Axxiom and the clients who are fortunate to work with him. Bill has a deep understanding of the changing dynamics of today’s marketplace as well as the insights and skills to match clients with opportunities which best fit personality, goals, level of experience and area of passion. I highly recommend you contact Bill if you are interested in owning your own business, because he will guide and assist you in being tremendously successful. –  P. Corbin

Bill Williams

Bill Williams

Advisor

Contact Information:
Bill Williams
bwilliams@4axxiom.com
Phone: 770-973-0878
Mobile: 678-524-6992

..Your time is limited, so don’t waste it living someone else’s life. Don’t let the noise of other’s opinions drown out your own inner voice. Most important, have the courage to follow your heart and soul” Steve Jobs

Bill Williams knows what it’s like to want to control your destiny by owning a business.

He began his career as an officer in the United States Army and for more… 

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He began his career as an officer in the United States Army and for more than 25 years, he was an executive with technology companies, responsible for training, support, operations and IT.

Finally having enough of the corporate life, Bill became an executive recruiter and an adjunct career consultant with a major outplacement firm after realizing he is, at heart, an entrepreneur.

While working in outplacement, Bill discovered his passion to help others discover their full potential and realize their dreams. “As a consultant, I helped them get past the anger and shock of being fired and see this as one of the greatest opportunities of their lives,” he says. “Often, they chose to ‘hire themselves’ and start their own businesses.”

Now with over 12 years consulting experience in franchising, as a Certified Franchise Consultant and a certified business coach, Bill can help you discover the best business fit for your unique skills and desires. In the process we will question, challenge, test, measure, probe, counsel, coach and encourage to find the best business model match for each individual.

Bill has a special interest in working with other veterans leaving active duty and exploring entrepreneurship and is affiliated with several veteran volunteer efforts in the metro Atlanta area.

He speaks and writes on career issues and hopes to write a book one day soon, “Golf as a Metaphor for Life”.

While working in outplacement, Bill discovered his passion to help others discover their full potential and realize their dreams. “As a consultant, I helped them get past the anger and shock of being fired and see this as one of the greatest opportunities of their lives,” he says. “Often, they chose to ‘hire themselves’ and start their own businesses.”

Now with over 12 years consulting experience in franchising, as a Certified Franchise Consultant and a certified business coach, Bill can help you discover the best business fit for your unique skills and desires. In the process we will question, challenge, test, measure, probe, counsel, coach and encourage to find the best business model match for each individual.

Bill has a special interest in working with other veterans leaving active duty and exploring entrepreneurship and is affiliated with several veteran volunteer efforts in the metro Atlanta area.

He speaks and writes on career issues and hopes to write a book one day soon, “Golf as a Metaphor for Life”.

Testimonials

“I’ve known Bill for 13+ years. He always does what he says he’s going to do, he’s creative and always thinking outside the box and he is service oriented. He is always looking for ways to serve and help others. He has great experience and talent in the areas of business, entrepreneurial ventures, coaching, facilitating, training and serving others. He’s a long-time friend and trusted colleague. He’s ‘just’ a good person.”   Suzie Price, Assessment Analyst and Professional Facilitator

 Bill is my friend, my fellow veteran advocate, the man who brought my Corpus Christi franchisee in the CitruSolution family, and the man who co-founded Vetbuds.  My interview on From Boots to Business was made all that more easy because of Bill’s commitment to our veterans and his understanding of their unique talents, experience and needs.    Bill’s passion for helping our veterans  is apparent in everything he does and he does it well.  If you are a transitioning veteran, you would be well served to put yourself in Bill’s sphere of influence.  I trust his experience and knowledge when I comes to choosing a suitable business to fit a veteran’s personal situation.  I value his friendship.    Paul Romanick, Nationally recognized franchising expert, Marketing expert and Veteran advocate. 

 

I’ve had the pleasure of knowing Bill as a client, a referral partner and as a friend.  His thorough approach to all tasks and his genuine concern fordoing the right thing make Bill an ideal advocate for his clients.  He takes on the details that others may overlook and unflinchingly provides clear, honest feedback.  His generous work supporting military veterans is noteworthy and serves as an example of how he lives his life.  If you have a friend, relative or colleague who is thinking of career change, a meeting with Bill is an appointment they need to make.  Emile Paradis, VP Sales & Marketing at KPJ Green Technologies.

 

It’s my pleasure to recommend Bill Williams.  He’s a great guy looking out for his client’s best interests.  We have worked together on several projects, each time he brought the highest degree of professionalism, insight and support to make our work together a success.  He brings a wealth of experience and contacts.  If you want to be successful you should have Bill I your corner acting on your behalf.    Richard Berlin, Successful organizational development, change management and business development professional.

Keith Kassel

Keith Kassel

Advisor

Contact Information:
Keith Kassel
kkassel@4axxiom.com
Phone: 314-849-2100
Mobile: 314-435-9770

“If a person doesn’t follow their dreams, they’ll probably end up working for someone else that did.”

Thinking about starting your own business? Not sure you have enough money to start a business? Not sure this is the right time? Want to own a business but you’re not sure which business to get into? Is a franchise right for me? Let me help you find the answers.
I grew up in Perryville, a small town in Southeast Missouri. 

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My parents, all my siblings, and many of my relatives have all been successful business owners. It’s what we do.

With my mid-western values, I started my franchise advisory business in 2004 after more than 23 years in the financial services industry. I’m based in St. Louis, MO, but work with clients nationwide and even overseas. My experience in investments, retail banking, consumer & business lending, and real estate have proven invaluable to my franchising clients. After experiencing for myself what it felt like to have a corporate job eliminated, I realized that I could help others in the same boat. As Zig Ziglar, the famous author and motivational speaker said, “You can everything you want in life if you’ll just help enough other people get what they want.”

Let me help. As part of the Axxiom Franchise Advisor team, I’ve talked to thousands of individuals about following their dreams. By working together, I can help you easily choose the perfect franchise with which to build their future. We’ll match you with that perfect franchise based on your background, goals, and investment level. I work with hundreds of franchises in dozens of industries. As a franchise owner, you’ll have the training, support, branding, and most importantly a system for success. When you combine a proven franchise system with your experience, personality, and work ethic, the sky’s the limit. If you are in job transition, or someone that’s tired of being just an employee, or if you are an investor looking for a semi-absentee opportunity, contact me today and let’s decide if it makes sense to consider franchise ownership.

 

 

Testimonials

Here are what just a few of my clients have said about me over the years:
“I recommend Keith to anyone thinking of starting a business. Before meeting Keith we were on a wild goose chase looking at franchising businesses. He took the time to listen to our goals and match us with great opportunities… ‘

“In a transition period of my life and career Keith was able to help me define and narrow in on my goals with proven opportunities. Very good at analyzing skill sets and providing solutions that fit my work ethic and business goals.”

“Keith has unbelievable knowledge of various franchise opportunities and is expert at matching those opportunities with prospective buyers. He really delves into the buyer’s lifestyle to make certain that it is a perfect fit. An incredible professional and extremely easy to talk to.”

“Rarely have I come across a business professional that has that unique blend of impeccable character, resolve and complete regard for others before himself like Keith. If you see yourself as a potential entrepreneur, believing you can step out and make your dreams come true, get a giant head start by talking to Keith. His guidance is invaluable.”

No Obligation Consultation

No Obligation Consultation