Reasons Why People Buy Franchises
People buy franchises for a lot of different reasons and some of them
in their day
More control of
their lives and careers
More work vs.
and professional challenges in their lives
looking to continue a productive live; supplemental retirement income.
Giving back to
their community or making a difference in the lives of others
sales trainer, Zig Ziglar, said “People don’t buy drills, they buy holes”.
The same can be said in the
world of franchising. People should not be buying franchises; they have a need or a problem that needs to be
rectified. Buying a franchise may be the solution for that
need or problem. You, the prospective franchisee, should delve into the reasons you want to buy a franchise.
Once you are completely aware of the reasons that you want to buy a franchise, then you can explore specific
franchises that matches your needs.
For instance, if you are looking
for more flexibility in your day and you want a better work vs. personal; then opening a food franchise may be
the wrong decision. Typically food franchises require a heavy work schedule, plus you will be open on weekends,
holidays and evenings. The result is the franchise that you looking to buy did match your needs. You probably
would not have been happy for very long. Your Axxiom Advisor can assist you in avoiding this result and save you
both time and money in the process.