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Reasons Why People Buy Franchises  



People buy franchises for a lot of different reasons and some of them are: 

·          More flexibility in their day 

·          More control of their lives and careers 

·          More work vs. life balance 

·          Greater personal and professional challenges in their lives 

·          Retired and looking to continue a productive live; supplemental retirement income. 

·          Giving back to their community or making a difference in the lives of others 

·          Financial gain 

The great sales trainer, Zig Ziglar, said “People don’t buy drills, they buy holes”. 

The same can be said in the world of franchising. People should not be buying franchises; they have a need or a problem that needs to be rectified.  Buying a franchise may be the solution for that need or problem. You, the prospective franchisee, should delve into the reasons you want to buy a franchise. Once you are completely aware of the reasons that you want to buy a franchise, then you can explore specific franchises that matches your needs.

For instance, if you are looking for more flexibility in your day and you want a better work vs. personal; then opening a food franchise may be the wrong decision. Typically food franchises require a heavy work schedule, plus you will be open on weekends, holidays and evenings. The result is the franchise that you looking to buy did match your needs. You probably would not have been happy for very long. Your Axxiom Advisor can assist you in avoiding this result and save you both time and money in the process.





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